For over 30 years, we've been bringing more flavor and health to your life.
Since its inception, Kobber has focused on nutritious food, always guided by the purpose of nourishing life by combining taste and health with love.
We want be by your side at different times of their routine, valuing and contributing to their food choices.
Live your choices lightly. Live at your own pace!
What inspires us
We are driven by a passion for people and food. And we know that everyone has their own rhythm and way. We believe that healthy eating should be easy, practical and, above all, enjoyable for everyone.
We invite you to find your own way of living a lighter life through healthy eating.
After all it's the choices that give life its flavor.
Purpose
Timeline
Passion for Entrepreneurship
Iuri Ball cultivated his entrepreneurial vocation from his childhood as a post-war European immigrant and co-founded Kobber in 1995 with the aim of producing healthy food.
Início de Manufacturing
Co-Manufacturing:
Inicio da produção de “snacks” com fibras das atividades de “co-manufacturing”, incluindo a produção de snack integral coextrusado em parceria com a Pepsico.
AcquisitionVillamar
Start of granola production and its introduction into food retail.
Snack production for Pepsico.
Revolution by Granola
New retail presentation format for granolas.
GranolaKobber
Commitment to healthy food.
ExpansionLine
Products such as cereal bars, granolas and cookies. Partnerships with Carrefour, Nestlé, Qualitá, Taeq, Quaker, among others.
Kobber has become one of the largest co-manufacturers of healthy snacks in Brazil.
ExpansionLine
Expansion of the Kobber Line
Inclusion of the children's range, snacks and savory side dishes.
Expansion of Linha de Produtos
Start of production of cereal bars under the Kobber brand and new outsourcing partnerships with Carrefour, Decathlon, Probiótica and Kellogg's.
Innovation & Development
Criação do Centro de Inovação Kobber
Attacked Channel
Marcas Villamar, Kobber Classic.
Innovation inHealthy Snacks
Bag fruit, tapioca bars.
Expansion of Kobber brand products
Tapioca granola, line 1+1.
Expansion of the Healthy Snack Line
Fitty and Granola Star.
New Management
Jorge Ball and Carlos Ball, Iuri Ball's sons, are taking over the management of Kobber through Kobbal, a shareholding company.
Celebrating 25 years of Kobber
with the campaign:
#I'mpartofthishistory
Rebranding and New Strategic Positioning
Consumer-focused products, valuing light-hearted choices. Live at your own pace!
Outsourcing
Co-manufacturing, Private Label and ingredient supply with high technological capacity, rigorous quality standards and food safety, attested to by international certifications.
Certifications
