For over 30 years, we've been bringing more flavor and health to your life.

Since its inception, Kobber has focused on nutritious food, always guided by the purpose of nourishing life by combining taste and health with love.

We want be by your side at different times of their routine, valuing and contributing to their food choices.

Live your choices lightly. Live at your own pace!

What inspires us

We are driven by a passion for people and food. And we know that everyone has their own rhythm and way. We believe that healthy eating should be easy, practical and, above all, enjoyable for everyone.

We invite you to find your own way of living a lighter life through healthy eating.

After all it's the choices that give life its flavor.

Purpose

Nourishing life with tasty, healthy food made with love.

Timeline

Passion for Entrepreneurship

Iuri Ball cultivated his entrepreneurial vocation from his childhood as a post-war European immigrant and co-founded Kobber in 1995 with the aim of producing healthy food.

Início de
Manufacturing

Co-Manufacturing:

Inicio da produção de “snacks” com fibras das atividades de “co-manufacturing”, incluindo a produção de snack integral coextrusado em parceria com a Pepsico.

Acquisition
Villamar

Start of granola production and its introduction into food retail.

Snack production for Pepsico.

Revolution
by Granola

New retail presentation format for granolas.

Granola
Kobber

Commitment to healthy food.

Expansion
Line

Products such as cereal bars, granolas and cookies. Partnerships with Carrefour, Nestlé, Qualitá, Taeq, Quaker, among others. 
Kobber has become one of the largest co-manufacturers of healthy snacks in Brazil.

Expansion
Line

Expansion of the Kobber Line
Inclusion of the children's range, snacks and savory side dishes.

Expansion of
Linha de Produtos

Start of production of cereal bars under the Kobber brand and new outsourcing partnerships with Carrefour, Decathlon, Probiótica and Kellogg's.

Innovation & Development

Criação do Centro de Inovação Kobber

Attacked Channel

Marcas Villamar, Kobber Classic.

Innovation in
Healthy Snacks

Bag fruit, tapioca bars.

Expansion of Kobber brand products

Tapioca granola, line 1+1.

Expansion of the Healthy Snack Line

Fitty and Granola Star.

New Management

Jorge Ball and Carlos Ball, Iuri Ball's sons, are taking over the management of Kobber through Kobbal, a shareholding company.

Celebrating 25 years of Kobber
with the campaign: 
#I'mpartofthishistory

Rebranding and New Strategic Positioning

Consumer-focused products, valuing light-hearted choices. Live at your own pace!